Pix Mix helps to deliver one of Europe's first Stereo3D commercials with Quantel

Leading Portuguese production and post house looks to Pablo for first Stereo3D cinema commercial

26 January 2010: Lisbon production and post house Pix Mix used a Stereo3D-equipped Quantel Pablo to finish what is believed to be one of the first live action Stereo3D commercials in Europe in time to be shown alongside recently released Stereo3D blockbusters including 'Avatar' in cinemas throughout Portugal. The 1:20 commercial was produced for Lactogal to promote its Mimosa dairy brand.

Shooting was supervised by UK-based Stereo3D experts Phil Streather and Ralston Humble under the direction of José Manuel Abrantes and Nuno Maltez and DoP Rui Poças and carried out at the Nova Imagem studios in Lisbon early December. Stereo3D picture post production was then carried out at Pix Mix by Editor Jonathan Karlsson on a Quantel Pablo, who also handled the compositing of 3D-generated stereoscopic elements and animations created by Tiago Castro.

"Throughout 2009, our team has paid special attention to the developments of Stereo3D in its global expression: movie productions, television broadcast and manufacturers, worldwide popular events involving music and sports," said Isabel Santos, Pix MIx Managing Director. "All these pointed to the same direction - Stereo3D was rapidly becoming a dream come true. Obviously, the advertising industry could not be left behind in this overwhelming trend!

"Portugal may be known as a small country but our professionals and our adventurous spirit have unquestionable global recognition," Santos continued. "This was one of the toughest and riskiest challenges for our team, understandably because we did not have other references or local practical experience, but working with great Stereo3D consultants and the privilege of using state-of-the-art tools like the Quantel Pablo technology, indeed made us feel more confident, our task less painful and the procedures much smoother."